So you've decided that you want to share your information and message across social media and have gathered a team to help manage the content. Here's a guide on how to create a uniform social media voice by making a checklist:
1. Clearly define and write down the mission for each account and what image you would like to put forward.
Sample mission ideas include:
Sample image ideas include:
2. Set obtainable goals and objectives specific for each account (See Using Social Media for an overview of many of the most popular social media sites)
Sample ideas for goals include:
Once reasonable goals are set, follow and analyze the results each week. Reassess if necessary raising or lowering goals to achieve your mission as you go.
3. Leave a common space to be creative--a notebook, notepad, ideabox or internal blog post for the social media team. Use it for internal inter-team member questions, ideas, concerns, suggestions, comments, opinions, thoughts, doodles, jokes etc. to inspire and create new content.
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