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How-to Guides

Creating a Social Media Checklist

November 9, 2012 by Emily Schneider

So you've decided that you want to share your information and message across social media and have gathered a team to help manage the content. Here's a guide on how to create a uniform social media voice by making a checklist:

1. Clearly define and write down the mission for each account and what image you would like to put forward.

Sample mission ideas include:

  • entertainment
  • innovation
  • learning
  • teaching
  • problem solving
  • communicating

Sample image ideas include:

  • professional development
  • resources
  • support
  • entertainment
  • sounding board

2. Set obtainable goals and objectives specific for each account (See Using Social Media for an overview of many of the most popular social media sites)

Sample ideas for goals include:

  • reply to messages __# of times each day/week/month
  • gain __# of new followers each week/month
  • post original content __# of times each week/month
  • post workplace fun __# of times each week/month
  • post __# of links to external site each week/month
  • thank __% of followers
  • gain __# of views/likes/retweets on posts each week/month
  • respond to __# of comments each day/week/month
  • comment __# of times
  • set up __# of posts/tweets to post automatically later each day/week/month
  • brainstorm __# of new doable ideas each day/week/month

Once reasonable goals are set, follow and analyze the results each week. Reassess if necessary raising or lowering goals to achieve your mission as you go.

3. Leave a common space to be creative--a notebook, notepad, ideabox or internal blog post for the social media team. Use it for internal inter-team member questions, ideas, concerns, suggestions, comments, opinions, thoughts, doodles, jokes etc. to inspire and create new content.


Good luck!

For more Social Media tips follow Learning and Support Services on:


Twitter - @UWLSS




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