Relaying information through social media can be tricky and time consuming, but can be highly effective. Communication as well as feedback is instant, and disregards the nine-to-five work day with more and more people plugging in day and night. Social media is uniquely interactive, with people responding to each other's posts and contacting each other regularly.
To effectively manage different social media accounts, you must first determine what you want to say and to whom you want to say it.
If your target audience demands a constant flow of information or high interactivity, then it might be useful to create a social media team to divide up the work and time commitment. We've found it useful to create a social media checklist to make sure your team is on the same page and putting forward a uniform voice.
Each medium relays information differently, some better than others. Here is a quick guide to information forms for different social media:
g+ (Google Plus):
Remember, social media is casual and social, so don't be afraid to sound human. Adding a voice and a personality to your account will promote sharing and help you to attain more followers, broadening your audience. If posts are too generic or formal, they could be mistakenly read as spam or glossed over.
Once you've chosen your message, chosen the correct medium, and tailored it to your audience, you're ready to post! For more social media tips follow Learning and Support Services on: