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Group Explores Future of Grassroots Video at UW-Madison

February 23, 2009 by David Macasaet

As digital video production has matured, just how does
"grassroots video" for instruction function on the University of
Wisconsin-Madison campus? A team from the University of Wisconsin's
General Library, the School of Medicine and Public Health, DoIT
Academic Technology, the School of Education-Instructional Media
Development Center, and L&S Learning Support Services, researched
the question of grassroots video over the summer of 2008. The group
released their findings in a white paper called, "Grassroots Video at

"Grassroots video implies ease-of-use, but popular
sentiment tends to underestimate user knowledge and skill," said David
Macasaet, one of the authors of the white paper. "The notion that
students already understand the fundamentals of video production and
video-sharing is simply not the case on our campus. While the potential
instructional value of grassroots video is strong, appropriate support,
training, and infrastructure are key factors to making grassroots video
for instruction effective."

The VITAL group also found that
recent writing about grassroots video makes little mention of the legal
issues surrounding user-generated content. Macasaet reported that when
considering user-generated video for instruction, the campus has more
to consider than the population-at-large. Issues such as how to handle
copyright, accessibility (508 compliance), how to address intellectual
property concerns from instructors, and what to do about student
privacy are all part of the picture.

There are several
recommendations outlined in the white paper as well as exemplars of
grassroots video produced at the University of Wisconsin-Madison.

View the report in full.

Grassroots Video at UW-Madison.pdf430.65 KB
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