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New Web Survey Hosting Service

November 11, 2009 by Lisa Jansen

UW-Madison faculty, staff and students can now create web surveys, collect and store data, and produce reports using Qualtrics Survey Hosting Service. The best part is that there is no cost to UW-Madison faculty, staff and students! The service is being subsidized by UW-System.

The new service includes:

  • a wizard to help build surveys, requiring no prior training
  • dozens of sample surveys on various topics to customize for your own use
  • integrated
    sending and tracking of e-mail invitations and automatically generated
    reminder e-mails sent through the UW- Madison WiscMail Service.
  • integrated graphics and statistical tools
  • ability to download data into Excel or SPSS with the full syntax retained

I took Qualtrics for a test drive and was pleasantly surprised at how easy it was to create a simple survey. I can't vouch for more complex surveys, but I believe the service can handle much more than I attempted in my test.

There are many question types available and I chose one that allowed respondents to drag and drop a list of choices in order of preference. I also chose to make results publicly viewable so respondants could see how others were voting. I sent respondents an email message containing a link to both the survey and survey results. (Note: Respondents do not need a UW NetID to complete surveys or view results.) Viewing the individual responses and totals was easy and intuitive. I will definitely be using this service for future surveys.

To get started on your own survey, go to You can log in and start using the software or follow links to getting started, survey best practices, and resources such as tutorials and articles.

Qualtrics is replacing the DoIT WebSurvey service. Effective 10/01/2009, all new survey accounts will need to be created at
No new WebSurvey accounts will be accepted; however, WebSurvey account
renewals will be accepted through 1/01/2010. WebSurvey@UW will cease to
exist on 9/30/2010.

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