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LSS News - April 2006

New Reading Patterns Emerge on the Web

April 17, 2006 by Lisa Jansen

When I was a student in the School of Journalism and Mass Communication (in a time before the world-wide web) I learned that readers tend to scan printed materials in either a Z-shaped or spiral pattern. For many years I have been advising people to place important web content such as navigation and headlines in relation to those shapes. Read more »

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